BECAUSE WE BELIEVE

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It is our mission to bring clarity + focus to your business through brand + business strategy. We are here to guide, support, inspire and ultimately grow the company you so deeply love.  We work with those who believe in the power of brand and what it can do for your business. Let's find what makes your brand unique and foster that for business growth.  

OUR  OFFERING

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BRAND
BUILDING

Whether you're building from scratch or your brand needs some rejuvenation, we'll help identify the unique part of your business, define your ideal consumer segments and develop a strategic foundation. It's the critical framework that will guide every touchpoint and help ensure brand perception and brand reality are always in-sync.

BRAND BUILDING INCLUDES:  

naming / brand identity  / product design / consumer persona development  / brand positioning /  brand messaging  / brand tone of voice & personality  / value proposition

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BUSINESS

STRATEGY

This is the backbone of your business.

WE CAN HELP YOU :  

assess your business model  / explore competitive actions  / identity staffing needs  / develop marketing plans & budgets  / identify additional revenue streams

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FRACTIONAL CMO

Do you want uninterrupted guidance and a partner thatll be there for the long haul? Do you need a fractional CMO to lead your marketing efforts, manage agency partners or build your own in-house team?  Get access to our full offering, resources and ongoing brand building support. We partner with select clients on a monthly retainer basis.

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MARKETING STRATEGY

Launching a new product or service? Or do you need help taking your business to the next level?

 

We'll work with you to develop the most effective marketing strategies tailored to the scale and capacity you need. 

MARKETING STRATEGIES CAN INCLUDE:  

social strategy  / email strategy  / brand partnerships & collaborations  / consumer survey campaigns  /  annual marketing plans

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ROADMAPPING

No marketing plan? No problem. Our roadmapping is a guided brand & business discovery session with key stakeholders, aimed at creating a strategic marketing plan together.
 
It allows you and your team to get a complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes.
 

INCLUDING:  

stakeholder discovery session /  brand & business assessment / a report with actionable insights as well as a high-level marketing plan to execute against.

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KEEP IN TOUCH

@rubyandfoster