top of page

BECAUSE I BELIEVE

RF_Foster_outlinew.png

It is my mission to bring clarity + focus to your business through brand and business strategy. I'm here to guide, support, inspire, challenge, simplify and ultimately expand the company you so deeply love. I only work with those who believe in the power of brand and what it can do for your business. Let's find what makes your brand unique and foster that for business growth.  

HOW I WORK WITH YOU

RF_services__01 - anna.jpg

BRAND
BUILDING

Whether you're building from scratch or your brand needs some rejuvenation, I'll help you identify the unique part of your business, define your ideal consumer segments and develop a strategic foundation to help tell your brand story.  It's the critical framework that will guide every touchpoint and help ensure brand perception and brand reality are always in-sync.

BRAND BUILDING INCLUDES:  

customer development  / brand positioning /  brand messaging  / brand storytelling /  brand tone of voice & personality  / value proposition / naming / brand identity  / product design 

Arrow-black.png
RF_SERVICES_02.jpg

BUSINESS

STRATEGY

This is the backbone of your business.

I CAN HELP YOU :  

assess your business model  / explore competitive actions  / identity staffing needs  / develop marketing plans & budgets  / identify additional revenue streams

Arrow-black.png
RF_SERVICES_04.jpg

FRACTIONAL CMO

Do you want uninterrupted guidance and a partner that'll be there for the long haul? Do you need a fractional CMO to lead your marketing efforts, manage agency partners or build your own in-house team?  Get access to this full offering, resources and ongoing brand building support. I only partner with select clients on a monthly retainer basis.

Arrow-black.png
RF_SERVICES_01.jpg

MARKETING STRATEGY

Launching a new product or service? Or do you need help taking your business to the next level?

 

I'll work with you to develop the most effective marketing strategies tailored to the scale and capacity you need. 

MARKETING STRATEGIES CAN INCLUDE:  

social strategy  / email strategy  / brand partnerships & collaborations  / consumer survey campaigns  /  annual marketing plans

Arrow-black.png
RF_SERVICES_03.jpg

ROADMAPPING

No marketing plan? No problem. This roadmapping offering is a guided brand & business discovery session with key stakeholders, aimed at creating a strategic marketing plan together.
 
It allows you and your team to get a complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes.
 

INCLUDING:  

stakeholder discovery session /  brand & business assessment / a report with actionable insights as well as a high-level marketing plan to execute against.

Arrow-black.png
brand buildng
fractional CMO
ROADMAPPING
bottom of page