Brand Strategy
THE FOUNDATION
Whether you're building from scratch or your brand needs some rejuvenation, we'll help identify the unique part of your business, define your ideal consumer segments and develop a strategic foundation. It's the critical framework that will guide every touchpoint and help ensure brand perception and brand reality are always in-sync.
Brand strategy & development can include:
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naming
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research & analytics
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brand identity
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product design
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consumer research
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persona validation & development
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positioning
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value proposition development
Marketing &
Activation
TAILORED SOLUTIONS
Launching a new product or service? Or do you need help taking your business to the next level?
We'll work with you to develop and execute the most effective solution that's tailored to the scale and capacity you need.
Marketing initiatives can include:
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social strategy
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email strategy
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campaign development
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survey campaigns
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social media toolkits
Roadmapping
NO MARKETING BRIEF?
NO PROBLEM
We want to make sure that what we do together will have a big impact on your business. And we find it helps to start with what we call roadmapping.
This is a guided brand & business discovery session with key stakeholders, aimed at creating a strategic marketing brief together.
It allows us to get a more complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes.
It's also a great way to get to know each other a little first before committing to working together.
Includes stakeholder discovery session, brand & business assessment, a report with actionable insights as well as a marketing brief.
Marketing Partnership
RETAINER
Do you want uninterrupted guidance and a partner that'll be there for the long haul? Do you need a fractional CMO to lead your marketing efforts? Get access to our full offering, resources and ongoing brand building support.
ruby & foster partners with select clients on a revenue + retainer basis.
