BECAUSE I BELIEVE
Let's bring clarity + focus to your business through brand and business strategy. I'm here to guide, support, inspire, challenge, simplify and ultimately expand the business you so deeply love. I bring my 20 years of marketing and brand building experience to you through these custom service offerings. Let's find what makes your brand unique and foster that for business growth.
HOW I WORK WITH YOU
BRAND
BUILDING
Whether you're building from scratch or your brand needs some rejuvenation, I'll help you identify the unique part of your business, define your ideal consumer segments and develop a strategic foundation to help tell your brand story. It's the critical framework that will guide every touchpoint and help ensure brand perception and brand reality are always in-sync.
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BRAND BUILDING INCLUDES:
customer development / brand positioning / brand messaging / brand storytelling / brand tone of voice & personality / value proposition / naming / brand identity / product design
BUSINESS
STRATEGY
This is the backbone of your business.
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I CAN HELP YOU :
assess your business model / explore competitive actions / identity staffing needs / develop marketing plans & budgets / identify additional revenue streams
FRACTIONAL CMO
Do you want uninterrupted guidance and a partner that'll be there for the long haul? Do you need a fractional CMO to lead your marketing efforts, manage agency partners or build your own in-house team? Get access to this full offering, resources and ongoing brand building support. I only partner with select clients on a monthly retainer basis.
MARKETING STRATEGY
Launching a new product or service? Or do you need help taking your business to the next level?
I'll work with you to develop the most effective marketing strategies tailored to the scale and capacity you need.
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MARKETING STRATEGIES CAN INCLUDE:
social strategy / email strategy / brand partnerships & collaborations / consumer survey campaigns / annual marketing plans
GUEST SPEAKER
If you're an organization catering to a community of entrepreneurs, seeking ways to enhance your current offerings, my tailored marketing and branding educational talks are ideal for achieving this goal. These workshops are designed specifically to meet the needs of your audience covering a range of topics including marketing strategy, brand building, digital marketing, brand partnerships, marketing for startups and small businesses.
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Organizations I've collaborated with include:
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WORKSHOP AND SPEAKER EVENTS INCLUDE:
custom workshop development based on your audience needs / presentation delivery / workshop takeaway slides for audience participants / service giveaways through custom contest development/PODCAST GUEST
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