BECAUSE I BELIEVE
It is my mission to bring clarity + focus to your business through brand and business strategy. I'm here to guide, support, inspire, challenge, simplify and ultimately expand the company you so deeply love. I only work with those who believe in the power of brand and what it can do for your business. Let's find what makes your brand unique and foster that for business growth.
HOW I WORK WITH YOU
BRAND
BUILDING
Whether you're building from scratch or your brand needs some rejuvenation, I'll help you identify the unique part of your business, define your ideal consumer segments and develop a strategic foundation. It's the critical framework that will guide every touchpoint and help ensure brand perception and brand reality are always in-sync.
BRAND BUILDING INCLUDES:
customer development / brand positioning / brand messaging / brand storytelling / brand tone of voice & personality / value proposition / naming / brand identity / product design
BUSINESS
STRATEGY
This is the backbone of your business.
I CAN HELP YOU :
assess your business model / explore competitive actions / identity staffing needs / develop marketing plans & budgets / identify additional revenue streams
FRACTIONAL CMO
Do you want uninterrupted guidance and a partner thatll be there for the long haul? Do you need a fractional CMO to lead your marketing efforts, manage agency partners or build your own in-house team? Get access to this full offering, resources and ongoing brand building support. I only partner with select clients on a monthly retainer basis.
MARKETING STRATEGY
Launching a new product or service? Or do you need help taking your business to the next level?
I'll work with you to develop the most effective marketing strategies tailored to the scale and capacity you need.
MARKETING STRATEGIES CAN INCLUDE:
social strategy / email strategy / brand partnerships & collaborations / consumer survey campaigns / annual marketing plans
ROADMAPPING
No marketing plan? No problem. This roadmapping offering is a guided brand & business discovery session with key stakeholders, aimed at creating a strategic marketing plan together.
It allows you and your team to get a complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes.
INCLUDING:
stakeholder discovery session / brand & business assessment / a report with actionable insights as well as a high-level marketing plan to execute against.