Call us crazy but we prefer to take an unbiased and holistic approach to helping solve your business challenges. There's no hidden agenda and zero ego. Just a plain ol’ desire to help the people behind the companies accomplish their goals.

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We like to get to know you and understand how your business works. We roll up our sleeves, analyze as much research and data as we can get our hands on, and distill it into actionable insights.

And most importantly, we work with you collaboratively, at a 21st century speed.

Anna Halfpenny

Co-Founder, Chief Operations Officer

For over 15 years, Anna worked at some of the top agencies in Canada helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  

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She has led integrated plans with best-in-class results and holds multiple Effie and Cassie awards recognized for campaign effectiveness, best launch and long-term success. 

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Anna is a hybrid of strategy and business development. Her experience includes business planning, operations, portfolio management, product development, marketing, production and team development.  

Career highlight: building and selling two profitable personal businesses. 

Marketa Krivy

Co-Founder, Chief Brand Officer

Before co-founding ruby & foster, Marketa was Executive Creative Director at Tribal DDB, where she led brand awareness initiatives as well as digital product builds. Working at the intersection of brand-led and user-lead thinking, Marketa demonstrated the creative power of cross-disciplinary team collaboration and championed the approach over legacy silos.

Over the course of her award-winning career, Marketa's experience has spanned many sectors including retail, fashion, automotive, financial, CPG, insurance & non-profit. She's worked on global brands including Ikea, McDonalds, Adidas, Dove and VW, as well as national brands. Most notably Loblaws' consumer brand, President's Choice, which in 2016 was awarded Strategy's Brand of the Year.

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Career highlight: the 2017 multi-platform campaign that led to the rescue of an underaged human trafficking victim.

We're industry vets who spent decades working at top agencies helping build global and national brands.