If you're here, you're most likely a founder, a progressive CEO or entrepreneur ready to invest in some important work to grow the company you so deeply love. 

At ruby & foster our goal is to help you find clarity and focus, through brand & business strategy.

We operate as a partner and fractional CMO, guiding your brand & marketing efforts. We work with your in-house teams and bring in best-in-class creative resources as needed to solve your biggest marketing challenges.

Let's make magic happen. 

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Anna Halfpenny

Founder & CMO

For over 17 years, I've worked at some of the top agencies in Canada helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  

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I've led integrated marketing plans with best-in-class results and hold multiple Effie and Cassie awards recognized for campaign effectiveness, best launch and long-term success. 

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I'm a hybrid of strategy and business development. My experience includes business planning, marketing strategy, operations, portfolio management, product development, production and team development.  

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While working in the Advertising & Brand building world, I had an entrepreneurial streak. On the side, I built two successful small businesses from the ground up. It was this that gave me incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.

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In addition to leading ruby & foster, I serves as the COO of Bad Girls Collective, a multi-media platform that's bringing together well-read women from around the world. The collective has received recognition from The Globe & Mail, BlogTO and partnered with brands such as Nike, Uniqlo, and Wealthsimple.

An industry vet who spent decades working at top agencies helping build global and national brands.