At ruby & foster we prefer to take an unbiased and holistic approach to help solve your business challenges. There's no hidden agenda and zero ego. Just a plain ol’ desire to help the people behind the companies accomplish their goals.

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We like to get to know you and understand how your business works. We roll up our sleeves, analyze as much research and data as we can get our hands on, and distill it into actionable insights.

And most importantly, we work with you collaboratively, to help build an exceptional team tailored to your business needs. 

Anna Halfpenny

Founder & CMO

For over 17 years, Anna worked at some of the top agencies in Canada helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  

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She's led integrated marketing plans with best-in-class results and holds multiple Effie and Cassie awards recognized for campaign effectiveness, best launch and long-term success. 

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Anna is a hybrid of strategy and business development. Her experience includes business planning, marketing strategy, operations, portfolio management, product development, production and team development.  

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While working in the Advertising & Brand building world, Anna had an entrepreneurial streak. On the side, she built two successful small businesses from the ground up. It was this that gave her incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.

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In addition to leading ruby & foster, Anna serves as the COO of Bad Girls Collective, a multi-media platform that's bringing together well-read women from around the world. The collective has received recognition from The Globe & Mail, BlogTO and partnered with brands such as Nike, Uniqlo, and Wealthsimple.

An industry vet who spent decades working at top agencies helping build global and national brands.