If you're here, you're most likely a founder, a progressive CEO or entrepreneur ready to invest in some important work to grow the company you so deeply love. 


At ruby & foster our goal is to help you find clarity and focus, through brand & business strategy.


We operate as a partner and fractional CMO, guiding your brand & marketing efforts. We work with your in-house teams and bring in best-in-class creative resources as needed to solve your biggest marketing challenges.


Let's make magic happen. 


Anna Halfpenny

Founder & CMO

For over 17 years, I've worked at some of the top agencies in Canada helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  

I've led integrated marketing plans with best-in-class results and hold multiple Effie and Cassie awards recognized for campaign effectiveness, best launch and long-term success. 

I'm a hybrid of strategy and business development. My experience includes business planning, marketing strategy, operations, portfolio management, product development, production and team development.  

While working in the Advertising & Brand building world, I had an entrepreneurial streak. On the side, I built two successful small businesses from the ground up. It was this that gave me incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.

In addition to leading ruby & foster, I serves as the COO of Bad Girls Collective, a multi-media platform that's bringing together well-read women from around the world. The collective has received recognition from The Globe & Mail, BlogTO and partnered with brands such as Nike, Uniqlo, and Wealthsimple.



An industry vet who spent decades working at top agencies helping build global and national brands.

If you're at all intrigued,

let's chat.

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