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INTRODUCING
THE RUBY
& FOSTER ACADEMY

Bringing big brand thinking to new and small businesses.

The Ruby & Foster Academy is a 3-week live virtual program specifically designed to help you find clarity + focus through brand + business strategy. It will arm you with the tools that Global + National brands use to build and grow their brands. It will support, guide you and  give you immediate actions, you can take now to help drive your business forward.

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THE PROGRAM AND WHAT YOU'LL LEARN

Class in session starting
January 4, 2022

3 x 90-minute LIVE instruction workshop lead by founder

Anna Halfpenny with Q+A and interactive time in session.

$1,250 + applicable tax

Enrolment deadline is December 10, 2021

Tuesday January 4, 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • Get into the details of how to build your brand (mission, vision, purpose, story) 

  • Dig deep into why you started your business and making sure that those original intentions are still intact. 

  • Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.

  • Set up your business for success including revenue streams and talk about what resources can help you succeed.

PART 1

BUILDING AND OPTIMIZING YOUR BRAND + BIZ

Tuesday January 11, 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • break down exactly how to identify your ideal customers

  • better define your current customers

  • Strategies to grow your customer base.

  • organic ways to raise awareness of your business & optimize your online presence.

  • Strategies for growing your social media presence 

PART 2

DEFINING & GROWING YOUR CUSTOMER BASE

Tuesday January 18 , 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • Teach you how to build an annual marketing plan that you can actually execute without breaking the bank.

  • Identify your priorities for the year.

  • Identify what should be included in your marketing plan

  • Identify what additional resources you need to execute your plan.

  • Learn how to stay on track in delivering against your plan.

PART 3

BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON

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THE PROGRAM ALSO INCLUDES

Worksheets for each session.

2 x 45 min one-on-one virtual session with Anna scheduled post program for any additional strategic direction you need

for your business. 

$1,250 + applicable tax

Enrolment deadline is December 10,  2022

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THIS COURSE IS FOR YOU IF YOU'RE:

A BUSINESS OWNER

You are passionate, a forward thinker and have a vision for what you want your business to be but need guidance and structure to make it happen.

AN EARLY-STAGE  START-UP FOUNDER 

You have an amazing product or service and have yet to work on your brand because you’ve been busy selling and managing all other aspects of your company.  

EXPANDING YOUR BIZ

You don’t have a marketing or brand leader on your team just yet.

THIS COURSE IS NOT FOR YOU IF:

YOU HAVE IT ALL FIGURED OUT

You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.

 

We are looking for serious entrepreneurs who believe in the importance of brand & marketing. No egos please.

.

YOUR INSTRUCTOR

ANNA HALFPENNY

I'm a brand builder by trade with over 17 years of Marketing & Advertising experience helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  I’ve led integrated marketing plans with best-in-class results, hold multiple Effie and Cassie awards recognized for effectiveness, best launch and long-term success. 

On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.

 

I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.

Anna

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ENROL NOW

$1,250 + applicable tax

Enrolment deadline is December 10,  2021