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BIG BRAND THINKING FOR NEW & SMALL BUSINESSES. 

Welcome entrepreneur. We are happy you've found us. 

The Ruby & Foster Academy is a 3-week live virtual program specifically designed to help you find clarity + focus through brand + business strategy.

 

It will arm you with the tools that Global + National brands use to build and grow their brands.

 

It will support, guide you and  give you immediate actions, you can take now to help drive your business forward.

This program is a combination of live intimate group work sessions  + one-on-one personal sessions with founder and marketing lead Anna Halfpenny. 

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THE PROGRAM AND WHAT YOU'LL LEARN

Class in session starting
March 21, 2022

3 x 90-minute LIVE instruction workshop lead by brand builder and entrepreneur Anna Halfpenny with Q+A and interactive time in session.

$5,000 + applicable tax

Tuesday March 21, 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • Get into the details of how to build your brand (mission, vision, purpose, story) 

  • Dig deep into why you started your business and making sure that those original intentions are still intact. 

  • Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.

  • Set up your business for success including revenue streams and talk about what resources can help you succeed.

PART 1

BUILDING AND OPTIMIZING YOUR BRAND + BIZ

Tuesday March 28, 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • break down exactly how to identify your ideal customers

  • better define your current customers

  • Strategies to grow your customer base.

  • organic ways to raise awareness of your business & optimize your online presence.

  • Strategies for growing your social media presence 

PART 2

DEFINING & GROWING YOUR CUSTOMER BASE

Tuesday April 4 , 2022
10:00 am EST 

In this 90-minute workshop, we will:

  • Teach you how to build an annual marketing plan that you can actually execute without breaking the bank.

  • Identify your priorities for the year.

  • Identify what should be included in your marketing plan

  • Identify what additional resources you need to execute your plan.

  • Learn how to stay on track in delivering against your plan.

PART 3

BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON

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THE PROGRAM ALSO INCLUDES

one-on-one introductory virtual session with Anna in advance of the academy program to discuss your business and goals.

Simplified worksheets for each weekly session.

one-one-one weekly virtual session with Anna after each weekly class to help guide you through the program.

Four, 1 hour one-on-one virtual sessions with Anna scheduled post program for check ins. In these personalized sessions we will discuss your progress, any challenges, and additional strategic support you need for your business. 

Access to our members only slack community to connect with other business owners in your cohort and with Anna.

$5,000 + applicable tax

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THIS COURSE IS FOR YOU IF YOU'RE:

A BUSINESS OWNER

You are passionate, a forward thinker and have a vision for what you want your business to be but need guidance and structure to make it happen.

AN EARLY-STAGE  START-UP FOUNDER 

You have an amazing product or service and have yet to work on your brand because you’ve been busy selling and managing all other aspects of your company.  

EXPANDING YOUR BIZ

You don’t have a marketing or brand leader on your team just yet and are ready for support.

THIS COURSE IS NOT FOR YOU IF:

YOU HAVE IT ALL FIGURED OUT

You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.

 

We are looking for serious entrepreneurs who believe in the importance of brand & marketing. No egos please.

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YOUR INSTRUCTOR & CMO

ANNA HALFPENNY

I'm a brand builder by trade with over 17 years of Marketing & Advertising experience helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank.  I’ve led integrated marketing plans with best-in-class results, hold multiple Effie and Cassie awards recognized for effectiveness, best launch and long-term success. 

On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.

 

I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.

Anna

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ENROL NOW

$5,000 + applicable tax