March enrolment now closed.
April program enrolment
begins March 26th
Time to clarify, focus and expand your small business.
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Imagine a world where you felt confident in the decisions you were making in your business, where you felt clear and focused and not constantly scattered or overwhelmed, where you could clearly articulate what makes your business special so that you can connect with the right audiences, where your marketing efforts actually drove resuls?
Welcome to the Ruby & Foster Academy, a program specifically designed for
entrepreneurs to find clarity + focus through brand + business strategy.
This program is a combination of live intimate group workshops
(capped at 10 participants only),
one-on-one ongoing personal sessions with me, and an interactive members only community, because let's be honest... it gets lonely running your own business
and we need each other.
So let's get into it.....
PART 1
THE WORKSHOPS
This is where we do the work to set the foundation for your business.
We'll develop your personalized business blueprint that will set you up for continued growth.
There are 3, 90-minute LIVE instructed workshops lead by me with Q+A and interactive time in session. It includes your step-by-step worksheets for each workshop.
But, before we dive into the sessions we'll have a little zoom meet and greet on April 10, 12pm EST where you can meet the other wonderful entrepreneurs that will be part of your group.
Monday April 17, 2023
12:00 pm EST
In this 90-minute workshop, we will:
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Work on the foundation of your business and get into the details of how to build & refine your brand (mission, vision, purpose, story) This matters as it drives all business decisions.
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Dig deep into why you started your business and making sure that those original intentions are still intact.
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Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.
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Set up your business for success including revenue streams and talk about what resources + tools can help you succeed.
workshop 1
BUILDING AND
OPTIMIZING
YOUR BRAND + BIZ
Monday April 24, 2023
12:00 pm EST
In this 90-minute workshop, we will:
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break down exactly how to identify your ideal customers and what customer segments you may have missed.
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define the problems you solve for your current customers in order to develop communications that will connect and convert more effectively.
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develop new strategies to expand on your customer base.
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develop organic ways to raise awareness of your business & optimize your online presence (with effective strategies for growing your social media presence and how to best use your mailing list)
workshop 2
DEFINING & GROWING YOUR CUSTOMER BASE
Monday May 1, 2023
12:00 pm EST
In this 90-minute workshop, I will:
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Show you how an action oriented plan will drive awareness and sales for your business.
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Show you step by step how to build your annual marketing plan that you can actually execute without breaking the bank.
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Show you how to easily + effectively execute your plan.
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Identify what additional resources and tools you might need to execute your plan.
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Learn how to stay on track in delivering against your plan and how to measure success.
workshop 3
BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON
PART 2
4 MONTHS OF ONGOING SUPPORT
WEEKLY ONE-ON-ONE SESSIONS WITH ANNA
I don't believe in leaving you high and dry and off on your own after completing this important work. That's why you'll get ongoing personalized time with me to coach you through all of the amazing work you just completed to make sure it becomes a reality.
Here we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
I will be there for you.
Valued at $5,000
but FREE
as part of this program
SUMMARY OF THE FULL PROGRAM
WHAT IT INCLUDES
one-on-one introductory virtual session with Anna in advance of the workshop to get to know each other and to discuss your business and goals.
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Introductory group meet and greet session where you get to meet the other entrepreneurs in your group.
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3 intensive brand and business virtual workshops instructed by Anna.
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Simplified worksheets for each weekly session.
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Your personalized annual marketing plan for your business.
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weekly one-on-one virtual sessions with Anna scheduled for
4 months after program completion.
In these personalized sessions we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
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Access to our members only community to connect with other business owners in your group and with Anna.
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THIS PROGRAM IS FOR YOU IF YOU'RE:
A BUSINESS OWNER / FOUNDER
You're a passionate entrepreneur who's been in business for at least 3 years . You have a vision for what you want your business to be but need guidance and structure to make all of your dreams a reality.
READY TO EXPAND YOUR BUSINESS
You have an amazing product or service and have yet to work on your business because you’ve been busy selling and managing all other aspects of your company. You have seen positive sales results but know there is so much more you can be focusing on.
SCARED OF MARKETING
You find marketing scary & complex and you don't know what to focus on or prioritize. You are finally ready to learn effective ways to market your business that is right for you and your needs.
THIS PROGRAM IS NOT FOR YOU IF:
YOU HAVE IT ALL FIGURED OUT
You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.
YOU EXPECT EVERYTHING TO JUST FALL INTO PLACE.
Serious entrepreneurs only, who believe in the importance of marketing and doing the work for your brand. One of the most important and humbling business lessons is knowing how much you don’t actually know, so no egos, please.
YOU ARE NOT WILLING TO FINANCIALLY INVEST IN YOUR BRAND + MARKETING EFFORTS.
If you do not currently have financial stability in your business, this isn’t the program for you; or if the thought of investing substantial time and dollars into your business makes you sick to your stomach.
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YOUR INSTRUCTOR & MENTOR
ANNA HALFPENNY
Here's my deal:
I'm a brand builder by profession with almost 20 years of marketing & brand building experience helping global and national brands achieve their business goals - across every possible sector you can imagine.
On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what business owners really need and where to invest their hard-earned dollars to help drive business forward.
In 2018, I launched Ruby + Foster to support founders, CEO's and entrepreneurs to help expand their brands to where they need to be.
I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.
Anna
THAT WAS A LOT TO READ.
NOW SECURE YOUR SPOT TODAY
REGISTRATION CLOSES
APRIL 5, 2023.
ENROL NOW
$5,000 CND + applicable tax
Part 1 valued at $20,000
Part 2 valued at $5,000
A total savings of $20,000
$2,500 + applicable tax due upon registration.
Balance $2,500 + applicable tax due by March 20, 2023
*Payment plans available. Please reach out to anna@rubyandfoster.com