CLARIFY, FOCUS & EXPAND YOUR BUSINESS.
Welcome to the Brand + Business Academy, an exclusive elite program designed for ambitious entrepreneurs looking to turn their small businesses into powerful brands.
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Limited to only 10 entrepreneurs, this personalized experience offers 6 months of one-one personalized support and tailored marketing council, a comprehensive brand and business audit, 3 live virtual transformative
marketing & brand building masterclasses, access to monthly resources to stay ahead of the curve, plus a community of like-minded entrepreneurs like you to support you along the way.
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So let's get into it.....
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as needed
6 MONTHS OF ONGOING SUPPORT
WEEKLY ONE-ON-ONE PERSONALIZED SESSIONS WITH ANNA
I don't believe in self-directed online marketing programs. I believe that having someone to support you in your marketing transformation is critical in achieving your business goals. That's why you'll get ongoing personalized time with me weekly to coach you through your personalized marketing program to make sure it becomes a reality.
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Think of me as your very own fractional CMO for your business, helping guide and direct all of your marketing efforts.
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Here we will discuss your progress, any challenges, resource needs, and additional strategic support/guidance you need for your business.
I will be there for you.
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THE LIVE ONLINE WORKSHOPS
This is where we set the foundation for your business and develop your personalized business and marketing blueprint that will set you up for continued growth.
There are 3, two hour LIVE instructed group masterclass workshops lead by me with Q+A and interactive time in session. It includes your step-by-step worksheets for each workshop.
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In this 2 hour workshop, we will:
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Work on the foundation of your business and get into the details of how to build & refine your brand (mission, vision, purpose, story) This matters as it drives all business decisions.
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Dig deep into why you started your business and making sure that those original intentions are still intact.
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Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.
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Set up your business for success including revenue streams
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Discuss the resources + tools that can help you succeed (email marketing, design platforms - canva, social channels, partnerships, websites, surveys)
workshop 1
BUILDING AND
OPTIMIZING
YOUR BRAND + BIZ
In this 2 hour workshop, we will:
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break down exactly how to identify your ideal customers and what customer segments you may have missed.
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define the problems you solve for your current customers in order to develop communications that will connect and convert more effectively.
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develop new strategies to expand on your customer base.
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develop organic ways to raise awareness of your business & optimize your online presence (with effective strategies for growing your social media presence and how to best use your mailing list)
workshop 2
DEFINING & GROWING YOUR CUSTOMER BASE
In this 2 hour workshop, we will:
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Show you how an action oriented plan will drive awareness and sales for your business.
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Show you step by step how to build your annual marketing plan that you can actually execute without breaking the bank.
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Show you how to easily + effectively execute your plan.
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Identify what additional resources and tools you might need to execute your plan.
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Learn how to stay on track in delivering against your plan and how to measure success.
workshop 3
BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON
MONTHLY
MARKETING + BRAND BUILDING RESOURCES
Each month I release new marketing and brand building resources and live workshops, to ensure you stay ahead of the ever-changing marketing landscape.
Here, you'll have access to the latest strategies, tools and techniques to accelerate your brands growth and be in the know of emerging trends that you should be aware of for your business.
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SUMMARY OF THE FULL PROGRAM
WHAT IT INCLUDES
one-on-one introductory virtual onboarding sessions with Anna in advance of the program to get to know each other and discuss your business and goals. This is where we dive deep with a comprehensive brand and business audit to determine areas of growth opportunities.
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Introductory group meet and greet session where you will meet the other entrepreneurs in your masterclass workshop cohort group.
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3 intensive brand and business virtual masterclasses instructed by me.
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Simplified worksheets for each workshop.
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​Your personalized annual marketing plan for your business for all of your marketing channels.
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6 months of weekly one-on-one virtual sessions with me
In these personalized sessions we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
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Access to our members only community to connect with other business owners in your group and with Anna.
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Additional Monthly brand and marketing resources to share additional tips, + strategies for your business.
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THIS PROGRAM IS FOR YOU IF YOU'RE:
A BUSINESS OWNER / FOUNDER (SERVICE OR PRODUCT BASED BUSINESS)
You're a passionate entrepreneur who's been in business for at least 3 years . You have a vision for what you want your business to be but need guidance and structure to make all of your dreams a reality.
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READY TO EXPAND YOUR BUSINESS
You have an amazing product or service and have yet to work on your business because you’ve been busy selling and managing all other aspects of your company. You have seen positive sales results but know there is so much more you can be focusing on.
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OVERWHELMED BY MARKETING
You find marketing scary & complex and you don't know what to focus on or prioritize. You are finally ready to learn effective ways to market your business that is right for you and your needs.
THIS PROGRAM IS NOT FOR YOU IF:
YOU HAVE IT ALL FIGURED OUT
You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.
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YOU EXPECT EVERYTHING TO JUST FALL INTO PLACE.
Serious entrepreneurs only, who believe in the importance of marketing and doing the work for your brand. One of the most important and humbling business lessons is knowing how much you don’t actually know, so no egos, please.
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YOU ARE NOT WILLING TO FINANCIALLY INVEST IN YOUR BRAND + MARKETING EFFORTS.
If you do not currently have financial stability in your business, this isn’t the program for you; or if the thought of investing substantial time and dollars into your business makes you sick to your stomach.
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YOUR INSTRUCTOR & MENTOR
ANNA HALFPENNY
Here's my deal:
I'm a brand builder by profession with 20 years of marketing & brand building experience helping global and national brands achieve their business goals - across every possible sector you can imagine.
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On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what business owners really need and where to invest their hard-earned dollars to help drive business forward.
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In 2018, I launched Ruby + Foster to support founders, CEO's and entrepreneurs to help expand their brands to where they need to be.
I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this unique program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.
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Anna
