JOIN MY EXCLUSIVE PROGRAM &
TRANSFORM YOUR MARKETING & BRANDING
INTO RESULTS!
Clarify, focus and expand your small business.
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Welcome to the Ruby & Foster Academy, a program specifically designed for
entrepreneurs to unlock the hidden secrets of successful marketing through brand + business strategy.
This 6-Month program includes 3 master class workshops, weekly one-on-one support, and a thriving community of entrepreneurs to help you achieve business success!
Capped at 5 participants only, because you and your business deserve attention.
So let's get into it.....
THE LIVE ONLINE WORKSHOPS
This is where we do the work to set the foundation for your business.
We'll develop your personalized business blueprint that will set you up for continued growth.
There are 3, two hour LIVE instructed group workshops lead by me with Q+A and interactive time in session. It includes your step-by-step worksheets for each workshop.
But, before we dive into the sessions we'll have a little zoom meet and greet on where you can meet the other wonderful entrepreneurs that will be part of your group.
Tuesday June 13, 2023
1:00 pm EST
In this 2 hour workshop, we will:
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Work on the foundation of your business and get into the details of how to build & refine your brand (mission, vision, purpose, story) This matters as it drives all business decisions.
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Dig deep into why you started your business and making sure that those original intentions are still intact.
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Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.
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Set up your business for success including revenue streams and talk about what resources + tools can help you succeed.
workshop 1
BUILDING AND
OPTIMIZING
YOUR BRAND + BIZ
Tuesday June 27 , 2023
1:00 pm EST
In this 2 hour workshop, we will:
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break down exactly how to identify your ideal customers and what customer segments you may have missed.
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define the problems you solve for your current customers in order to develop communications that will connect and convert more effectively.
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develop new strategies to expand on your customer base.
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develop organic ways to raise awareness of your business & optimize your online presence (with effective strategies for growing your social media presence and how to best use your mailing list)
workshop 2
DEFINING & GROWING YOUR CUSTOMER BASE
Thursday July 27, 2023
1:00 pm EST
In this 2 hour workshop, we will:
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Show you how an action oriented plan will drive awareness and sales for your business.
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Show you step by step how to build your annual marketing plan that you can actually execute without breaking the bank.
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Show you how to easily + effectively execute your plan.
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Identify what additional resources and tools you might need to execute your plan.
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Learn how to stay on track in delivering against your plan and how to measure success.
workshop 3
BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON
6 MONTHS OF ONGOING SUPPORT
WEEKLY ONE-ON-ONE SESSIONS WITH ANNA
I don't believe in leaving you high and dry and off on your own after completing this important work. That's why you'll get ongoing personalized time with me to coach you through all of the amazing work you just completed to make sure it becomes a reality.
Here we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
I will be there for you.
SUMMARY OF THE FULL PROGRAM
WHAT IT INCLUDES
one-on-one introductory virtual session with Anna in advance of the program to get to know each other and discuss your business and goals.
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Introductory group meet and greet session where you get to meet the other entrepreneurs in your group.
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3 intensive brand and business virtual workshops instructed by Anna.
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Simplified worksheets for each workshop.
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Your personalized annual marketing plan for your business.
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weekly one-on-one virtual sessions with Anna scheduled for
6 months after program completion.
In these personalized sessions we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
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Access to our members only community to connect with other business owners in your group and with Anna.
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Bi-weekly group work sessions lead by Anna to share additional tips + strategies for your business.
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THIS PROGRAM IS FOR YOU IF YOU'RE:
A BUSINESS OWNER / FOUNDER
You're a passionate entrepreneur who's been in business for at least 3 years . You have a vision for what you want your business to be but need guidance and structure to make all of your dreams a reality.
READY TO EXPAND YOUR BUSINESS
You have an amazing product or service and have yet to work on your business because you’ve been busy selling and managing all other aspects of your company. You have seen positive sales results but know there is so much more you can be focusing on.
SCARED OF MARKETING
You find marketing scary & complex and you don't know what to focus on or prioritize. You are finally ready to learn effective ways to market your business that is right for you and your needs.
THIS PROGRAM IS NOT FOR YOU IF:
YOU HAVE IT ALL FIGURED OUT
You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.
YOU EXPECT EVERYTHING TO JUST FALL INTO PLACE.
Serious entrepreneurs only, who believe in the importance of marketing and doing the work for your brand. One of the most important and humbling business lessons is knowing how much you don’t actually know, so no egos, please.
YOU ARE NOT WILLING TO FINANCIALLY INVEST IN YOUR BRAND + MARKETING EFFORTS.
If you do not currently have financial stability in your business, this isn’t the program for you; or if the thought of investing substantial time and dollars into your business makes you sick to your stomach.
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YOUR INSTRUCTOR & MENTOR
ANNA HALFPENNY
Here's my deal:
I'm a brand builder by profession with almost 20 years of marketing & brand building experience helping global and national brands achieve their business goals - across every possible sector you can imagine.
On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what business owners really need and where to invest their hard-earned dollars to help drive business forward.
In 2018, I launched Ruby + Foster to support founders, CEO's and entrepreneurs to help expand their brands to where they need to be.
I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.
Anna
ENROL NOW
$5,000 CND + applicable tax
*Valued at $25,000
*A total savings of $20,000
$2,500 + applicable tax due upon registration.
Balance $2,500 + applicable tax due by June 12, 2023
*Payment plans available. Please reach out to anna@rubyandfoster.com