CLARITY & FOCUS
Let's bring clarity + focus to your business through brand and business strategy. I'm here to guide, support, inspire, challenge, simplify and ultimately expand the business you so deeply love. I bring my 20 years of marketing and brand building experience to you through these custom service offerings. Let's find what makes your brand unique and foster that for business growth.
HOW I WORK WITH YOU
IN PERSON VIRTUAL WORKSHOPS & EVENT GUEST SPEAKER
If you are an organization that support a community of entrepreneurs and are looking for ways to provide added value to your current offering my customized marketing and branding workshops are a perfect way to do just that. They are tailor made based on what your specific community needs right now.
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WORKSHOP AND SPEAKER EVENTS INCLUDES:
custom workshop development based on your audience needs / presentation delivery / presentation/workshop takeaway slides for audience participants / service giveaways through custom contest development. /PODCAST GUEST
ROADMAPPING
SPECIAL PROJECT
No marketing plan? No problem. This roadmapping offering is a guided brand & business discovery session with key stakeholders, aimed at creating a strategic marketing plan together.
It allows you and your team to get a complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes.
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INCLUDING:
stakeholder discovery session / brand & business assessment / a report with actionable insights as well as a high-level marketing plan to execute against.
FRACTIONAL CMO
Want to bring in a marketing and brand leader to advise or join your leadership team, but unsure about hiring full-time?
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Consider my fractional Chief Marketing Officer (CMO) service as the ideal solution. This offering allows you to have access to expert guidance on an ongoing or temporary basis, enabling you to lead your marketing initiatives, strengthen your brand, oversee agency partnerships, or establish an in-house team.
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Working hand in hand, I assist in streamlining your marketing priorities, expanding your knowledge base, defining your marketing direction, devising strategies, and aiding in future planning.
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I collaborate exclusively with a limited number of clients, requiring a monthly retainer commitment for a minimum of 6 months.
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AREAS OF FOCUS:
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BUSINESS STRATEGY :
assess your business model / explore competitive actions / identity staffing needs / product development and expansion / pricing strategies / identify additional revenue streams
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BRAND BUILDING:
customer development / brand positioning / brand messaging / brand storytelling / brand tone of voice & personality / value proposition / naming
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MARKETING STRATEGIES:
social strategy / email strategy / brand partnerships & collaborations / product and service launch strategies / consumer survey campaigns / annual marketing plans / go to market strategies
SMALL BUSINESS
MARKETING PROGRAMS
Launching a new product or service? Or do you need help taking your business to the next level?
I'll work with you to develop the most effective marketing strategies tailored to the scale and capacity you need.
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MARKETING STRATEGIES CAN INCLUDE:
social strategy / email strategy / brand partnerships & collaborations / consumer survey campaigns / annual marketing plans
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