BIG BRAND THINKING FOR NEW & SMALL BUSINESSES.
Welcome entrepreneur. So happy to see you here.
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The Ruby & Foster Academy is a 3-week live virtual program specifically designed to help you find clarity + focus through brand + business strategy.
It will arm you with the tools that Global + National brands use to build and grow their brands.
It will support, guide you and give you immediate actions, you can take now to help drive your business forward.
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This program is a combination of live intimate group work sessions + one-on-one personal sessions with me.
This is purposefully designed to be a personalized, guided group experience, so we’re capping it at 10 participants per session.
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It’s important to me to be able to invest my time in each of your unique businesses – that’s what ultimately makes this a unique experience.
I am equally as invested in this as you are!
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THE PROGRAM AND WHAT YOU'LL LEARN
Class in session starting
March 21, 2022
3 x 90-minute LIVE instruction workshop lead by brand builder and entrepreneur Anna Halfpenny with Q+A and interactive time in session.
Monday November 7, 2022
10:00 am EST
In this 90-minute workshop, we will:
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Get into the details of how to build your brand (mission, vision, purpose, story)
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Dig deep into why you started your business and making sure that those original intentions are still intact.
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Teach you how to conduct an insightful assessment of your brand and business. How it shows up in the world and how to adjust communications where needed.
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Set up your business for success including revenue streams and talk about what resources can help you succeed.
PART 1
BUILDING AND OPTIMIZING YOUR BRAND + BIZ
Monday November 14, 2022
10:00 am EST
In this 90-minute workshop, we will:
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break down exactly how to identify your ideal customers
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better define your current customers
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Strategies to grow your customer base.
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organic ways to raise awareness of your business & optimize your online presence.
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Strategies for growing your social media presence
PART 2
DEFINING & GROWING YOUR CUSTOMER BASE
Monday November 21 , 2022
10:00 am EST
In this 90-minute workshop, we will:
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Teach you how to build an annual marketing plan that you can actually execute without breaking the bank.
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Identify your priorities for the year.
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Identify what should be included in your marketing plan
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Identify what additional resources you need to execute your plan.
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Learn how to stay on track in delivering against your plan.
PART 3
BUILDING AN ACHIEVABLE MARKETING PLAN YOU CAN EXECUTE ON
WHAT THE PROGRAM INCLUDES
one-on-one introductory virtual session with Anna in advance of the academy program to get to know each other and to discuss your business and goals.
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Simplified worksheets for each weekly session.
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Your personalized annual marketing plan for your business.
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one-on-one weekly virtual session with Anna scheduled after each weekly class to help guide you through the program.
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2 monthly one-on-one virtual sessions with Anna scheduled post program for 6 months after you have completed your program.
In these personalized sessions we will discuss your progress, any challenges, and additional strategic support/guidance you need for your business.
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Access to our members only community to connect with other business owners in your cohort and with Anna.
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$5,000 + applicable tax
THIS PROGRAM IS FOR YOU IF YOU'RE:
A BUSINESS OWNER
You are passionate, a forward thinker and have a vision for what you want your business to be but need guidance and structure to make it happen.
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AN EARLY-STAGE START-UP FOUNDER
You have an amazing product or service and have yet to work on your brand because you’ve been busy selling and managing all other aspects of your company.
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EXPANDING YOUR BIZ
You don’t have a marketing or brand leader on your team just yet and are ready for support.
THIS PROGRAM IS NOT FOR YOU IF:
YOU HAVE IT ALL FIGURED OUT
You believe you have all of the answers and don’t believe you need any guidance or a critical view of your business.
We are looking for serious entrepreneurs who believe in the importance of brand & marketing. No egos please.
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YOUR INSTRUCTOR & CMO
ANNA HALFPENNY
I'm a brand builder by trade with 20 years of Marketing & Advertising experience helping big brands achieve their business goals including BMW, Canadian Tire, TJX, Molson Coors, McDonald’s & Scotiabank. I’ve led integrated marketing plans with best-in-class results, hold multiple Effie and Cassie awards recognized for effectiveness, best launch and long-term success.
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On the side of my corporate Marketing career, I built 2 successful small businesses from the ground up. It was this that gave me incredible insight into what owners really need and where to invest their hard-earned dollars to help drive business forward.
I’m excited to focus efforts on bringing Big Brand Thinking to the new & small business community through this program. I’m going to challenge you, support you and give you the clarity and focus you need to take those next steps your business deserves.
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Anna
