We may not be the right fit for everyone.

But if you’re at all intrigued, let's chat.

    © ruby & foster inc.

     

    WHAT WE DO

    BUSINESS STRATEGY

    This is the backbone of your business. We can help you:

    • asses your business model

    • explore competitive actions

    • business planning

    • identify staffing needs

    • develop marketing plans

    • develop marketing budgets

    BRAND STRATEGY

    Whether you're building from scratch or your brand needs some rejuvination, we'll help identify the unique part of your business (your 'what''why'), define your consumer segments ('who') and develop a strategic foundation that will guide every touchpoint of your company to ensure brand perception and brand reality always stay in-sync.

    Brand strategy & development can include:

    • naming

    • research & analytics

    • brand identity

    • product design

    • persona development

    • journey mapping

    MARKETING & ACTIVATION

    Understanding the business challenge and guided by the brand foundation, we work with you to develop and execute the most effective solution at the scale and capacity you require.

    ROADMAPPING

    We want to make sure that what we do together will have a big impact on your business. And we find it helps to start with what we call roadmapping. This is a guided brand & business discovery session with key stakeholders aimed at creating a strategic marketing brief together. It allows us to get a more complete picture of your business, your goals for the future, and identify any current gaps so that we can ensure better outcomes. It's also a great way to get to know each other a little first before committing to working together.

    Why roadmapping works:

    • you won’t waste money doing things that don't help your business 

    • ensures your challenge is clearly understood before you engage in a project or a longer term relationship

    • creates better outcomes for everyone

    • ensures you’re using the right resources & engaging the right partners

    • helps us make the biggest impact on your business

     

    OUR AGILE APPROACH

    When it comes to making things, whether it's a marketing initiative or developing a brand, a physical product or a digital one, we like to work a little differently.

     

    Unlike the traditional strategic and creative process, where the experts go away for months and create in a vacuum, we take a more agile and collaborative approach. 

     

    Leveraging the key principles of the sprint developed at Google, our process is a guided collaboration between key business stakeholders, strategists, designers, and writers, with consumer feedback built in so you can validate ideas before you invest in bringing them to market.

    Because 21st century brands need a 21st century approach.

    Why sprints work:

    • compresses months of work into days

    • aligns cross-functional teams with common objectives and clearly defined goals

    • removes bias and ego

    • takes you from circular discussions to something tangible

    • allows for innovation without the pressure or risk

    The type of sprints we do:

    • brand sprints

    • product design sprints

    • marketing sprints