TV personality & fitness guru Julia Black & Naturopathic doctor Michelle Ferraro were both obsessed with all things health and wellness. But they were noticing a huge spike of wellness trends popping up that were sometimes borderline dangerous. With the lack of science or evidence backing the latest craze, Julia and Michelle wondered if women really knew why they were ingesting collagen every morning. So they set out to help separate the good from the bad and the ugly, and with the help of ruby & foster, the multi-media platform dedicated to digging into the research and science behind the latest health and wellness trends was born.

Along with brand development, persona development and identity design, we functioned as an interim marketing team proving strategy and action plans. We also developed a toolkit for Julia and Michelle which included: a content visual guide, photography filter and style guide and content pillar design templates. 

BRAND STRATEGY

BRAND IDENTITY

BRAND MESSAGING

BUSINESS PLANNING

CONSUMER PERSONAS

DESIGN & ART DIRECTION

COPYWRITING

SOCIAL STRATEGY

"We came to ruby & foster with an idea and they helped us turn it into a company. Not only did they craft our story and brand, they continue to be our sounding board and go-to agency when we need some help.” 

Julia Black, Co-Founder, The Jills

ADDITIONAL CREDITS
Illustrations by 
Web Development by

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