We may not be the right fit for everyone.

But if you’re at all intrigued, let's chat.

    © ruby & foster inc.

    TV personality & fitness guru Julia Black & Naturopathic doctor Michelle Ferraro were both obsessed with all things health and wellness. But they were noticing a huge spike of wellness trends popping up that were sometimes borderline dangerous. With the lack of science or evidence backing the latest craze, Julia and Michelle wondered if women really knew why they were ingesting collagen every morning. So they set out to help separate the good from the bad and the ugly, and with the help of ruby & foster, the multi-media platform dedicated to digging into the research and science behind the latest health and wellness trends was born.

    Along with brand development, persona development and identity design, we functioned as an interim marketing team proving strategy and action plans. We also developed a toolkit for Julia and Michelle which included: a content visual guide, photography filter and style guide and content pillar design templates. 

    BRAND STRATEGY

    BRAND IDENTITY

    BRAND MESSAGING

    BUSINESS PLANNING

    CONSUMER PERSONAS

    DESIGN & ART DIRECTION

    COPYWRITING

    SOCIAL STRATEGY

    CREDITS:
    Illustrations by 
    Web Development by

    "We came to ruby & foster with an idea and they helped us turn it into a company. Not only did they craft our story and brand, they continue to be our sounding board and go-to agency when we need some help.” 

    Julia Black, Co-Founder, The Jills