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    © ruby & foster inc.

    After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.

    We zeroed in on Peter's commitment to keeping  things minimal and his belief that skincare should be effective regardless of skin-type, age or gender, and evolved the brand as well as the business to better serve his niche.

    Along with a brand redesign, we functioned as an interim marketing department and provided action plans, retail and partnership strategies, content and email strategies. We also developed a toolkit for Peter and his in-house team which included: an image bank with a photography guide, design templates and copy for content pillars and emails, along with various advertising layouts with copy. 

    CREDITS:
    Copywriting by 
    Photography sourced from

    BRAND STRATEGY

    BRAND IDENTITY

    BRAND MESSAGING

    BUSINESS PLANNING

    BUSINESS MODEL ANALYSIS

    DESIGN & ART DIRECTION

    COPYWRITING

    SOCIAL STRATEGY

    EMAIL STRATEGY

    RETAIL & D2C STRATEGY

    "Marketa and Anna have shown incredible commitment and dedication to helping me grow my brand. Their thoroughness, attention to detail, and honesty resulted in immediate results that repositioned my brand to where it needed to be. I consider them invaluable collaborators.” 

    Peter Schafrick, Founder & CEO, Schaf Skincare