After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.

In 2019, we zeroed in on Peter's commitment to keeping things minimal and his belief that skincare should be effective regardless of skin-type, age or gender. We evolved the brand and the D2C side of his business to better serve his niche.

Along with brand strategy & redesign, we armed Peter with action plans, retail and partnership strategies, social and email strategies and an advertising campaign. 

 

We developed a toolkit for his in-house team which included design templates, image bank, design guide, and copy.

After working with us, Schaf's D2C sales increased by 118% YoY.

BRAND STRATEGY

BRAND IDENTITY

BRAND MESSAGING

BUSINESS PLANNING

BUSINESS MODEL ANALYSIS

DESIGN & ART DIRECTION

COPYWRITING

SOCIAL STRATEGY

EMAIL STRATEGY

RETAIL & D2C STRATEGY

"ruby & foster repositioned my brand to where it needed to be and have been instrumental in helping grow the D2C side of my business. They’re honest, thorough and their strategies lead to business results." 

Peter Schafrick, Founder & CEO, Schaf Skincare

ADDITIONAL CREDITS
Copywriting by 
Photography sourced from

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