After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.

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In 2019, we zeroed in on Peter's commitment to keeping  things minimal and his belief that skincare should be effective regardless of skin-type, age or gender and evolved the brand, as well as the business, to better serve his niche.

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Along with a brand redesign, we armed Peter with action plans, retail and partnership strategies, content and email strategies and an advertising campaign. We also developed a toolkit for his in-house team which included an image bank, design templates, design guide, and copy.

BRAND STRATEGY

BRAND IDENTITY

BRAND MESSAGING

BUSINESS PLANNING

BUSINESS MODEL ANALYSIS

DESIGN & ART DIRECTION

COPYWRITING

SOCIAL STRATEGY

EMAIL STRATEGY

RETAIL & D2C STRATEGY