After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.

In 2019, we zeroed in on Peter's commitment to keeping  things minimal and his belief that skincare should be effective regardless of skin-type, age or gender and evolved the brand, as well as the business, to better serve his niche.

Along with a brand redesign, we armed Peter with action plans, retail and partnership strategies, content and email strategies and an advertising campaign. We also developed a toolkit for his in-house team which included an image bank, design templates, design guide, and copy.

BRAND STRATEGY

BRAND IDENTITY

BRAND MESSAGING

BUSINESS PLANNING

BUSINESS MODEL ANALYSIS

DESIGN & ART DIRECTION

COPYWRITING

SOCIAL STRATEGY

EMAIL STRATEGY

RETAIL & D2C STRATEGY

"Marketa and Anna repositioned my brand to where it needed to be and have shown incredible dedication to helping me grow Schaf Skincare. They are honest, thorough and their guidance and strategies always lead to immediate results.” 

Peter Schafrick, Founder & CEO, Schaf Skincare

ADDITIONAL CREDITS
Copywriting by 
Photography sourced from

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