After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.
We zeroed in on Peter's commitment to keeping things minimal and his belief that skincare should be effective regardless of skin-type, age or gender, and evolved the brand as well as the business to better serve his niche.
Along with a brand redesign, we functioned as an interim marketing department and provided action plans, retail and partnership strategies, content and email strategies. We also developed a toolkit for Peter and his in-house team which included: an image bank with a photography guide, design templates and copy for content pillars and emails, along with various advertising layouts with copy.
CREDITS:
Copywriting by
Photography sourced from
BRAND STRATEGY
BRAND IDENTITY
BRAND MESSAGING
BUSINESS PLANNING
BUSINESS MODEL ANALYSIS
DESIGN & ART DIRECTION
COPYWRITING
SOCIAL STRATEGY
EMAIL STRATEGY
RETAIL & D2C STRATEGY
