After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.

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In 2019, we zeroed in on Peter's commitment to keeping things minimal and his belief that skincare should be effective regardless of skin-type, age or gender. We evolved the brand and the D2C side of his business to better serve his niche.

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Along with brand strategy & redesign, we armed Peter with action plans, retail and partnership strategies, social and email strategies and an advertising campaign. 

 

We developed a toolkit for his in-house team which included design templates, image bank, design guide, and copy.

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After working with us, Schaf's D2C sales increased by 118% YoY.

BRAND STRATEGY

BRAND IDENTITY

BRAND MESSAGING

BUSINESS PLANNING

BUSINESS MODEL ANALYSIS

DESIGN & ART DIRECTION

COPYWRITING

SOCIAL STRATEGY

EMAIL STRATEGY

RETAIL & D2C STRATEGY