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    © ruby & foster inc.

    After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after three years, the landscape had gotten cluttered and crowded. As other brands were introducing more involved routines and increasing the number of products required, Peter remained committed to keeping things minimal - his ingredients as well as the product line itself. So we zeroed in on this philosophy of simplicity and developed a positioning, identity and messaging that captures the brand's no nonsense approach to skincare and the belief that great products can be effective regardless of skin-type, age or gender.

    CREDITS:
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    Photography sourced from

    BRAND STRATEGY

    BRAND IDENTITY

    BRAND MESSAGING

    BUSINESS PLANNING

    BUSINESS MODEL ANALYSIS

    CONSUMER PERSONAS

    DESIGN & ART DIRECTION

    COPYWRITING

    SOCIAL CONTENT

    EMAIL STRATEGY

    RETAIL & D2C STRATEGY

    "Marketa and Anna have shown incredible commitment and dedication to helping me grow my brand. Their thoroughness, attention to detail, and honesty resulted in immediate results that repositioned my brand to where it needed to be. I consider them invaluable collaborators.” 

    Peter Schafrick, Founder & CEO, Schaf Skincare