After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after three years, the landscape had gotten cluttered and crowded. As other brands were introducing more involved routines and increasing the number of products required, Peter remained committed to keeping things minimal - his ingredients as well as the product line itself. So we zeroed in on this philosophy of simplicity and developed a positioning, identity and messaging that captures the brand's no nonsense approach to skincare and the belief that great products can be effective regardless of skin-type, age or gender.
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BRAND STRATEGY
BRAND IDENTITY
BRAND MESSAGING
BUSINESS PLANNING
BUSINESS MODEL ANALYSIS
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