After suffering skin issues, founder Peter Schafrick set out to create a line of clean, toxin-free skincare products that would work for his skin as well as his wife's. His line was one of the first in the clean & green category but after several years, the landscape had gotten cluttered and crowded.
In 2019, we zeroed in on Peter's commitment to keeping things minimal and his belief that skincare should be effective regardless of skin-type, age or gender and evolved the brand, as well as the business, to better serve his niche.
Along with a brand redesign, we armed Peter with action plans, retail and partnership strategies, content and email strategies and an advertising campaign. We also developed a toolkit for his in-house team which included an image bank, design templates, design guide, and copy.
BUSINESS MODEL ANALYSIS
DESIGN & ART DIRECTION
RETAIL & D2C STRATEGY